Simplify Complex medical terms for women with fibroids.


SOF | Sisters Overpowering Fibroids


SOF is an acronym for Sisters Overpowering Fibroids, it is a concept project inspired by the designer’s journey with uterine fibroids, the frustration of being handed the same generalized brochure after a doctor’s visit and meeting women in similar positions who have waited too long to get treated. While not dangerous, ignoring the symptoms can lead to complications.


To translate the core of the brand identity, it was essential to use a simple name that embodies strength and support. Consequently, the goal is to bridge the gap between people diagnosed with uterine fibroids and doctors. SOF aims to encourage and empower patients to be in charge of their health through multiple design deliverables such as, a customized booklet to help with understanding the diagnosis, treatments, and multiple opinions, a poster series to create a sense of urgency, and a supportive platform online.



—PRINT Awards by Adobe: Best of Graphic Design the year, Concept →


Copyright © 2020 by Hamda Al Naimi

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