Objective: Develop a branding identity for a succulent and cactus
store that embraces the uniqueness of thorny plants like cacti, while maintaining a friendly and approachable tone through the use of friendly and humorous language.

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Strategy: Incorporate visuals inspired by the vibrant colors and geometric shapes of succulents and cacti, while also celebrating the thorny nature of certain plants. Utilize language that is both friendly and funny, such as "I'm prickly but friendly," to convey a welcoming atmosphere and encourage customers to view thorny plants in a positive light. This strategy aims to create a brand identity that is playful, memorable, and inclusive.