Deconstruct

Educate designers and new ways of thinking.

Objective:

Creating materials for a hypothetical or an existing conference.
The aim was to design a visual concept that demonstrates a conceptual and typographical system. 

 

Strategy:

I chose an existing conference called the O’Reilly Design Conference and expanded on it conceptually. The design conference explores various designs and encourages designers to detach from their work, by going back to the basics. Not being afraid to tear things apart
and starting over. I used 2 bright colors and pulled typographical elements apart to illustrate the idea of “Deconstruction”.

©2018 by Hamda Al Naimi