Let's collaborate to make a difference.
My Name is Hamda and I'm a Graphic Designer.
My passion to learn pushed me to travel across
the globe, all the way from Dubai to San Franciso.
My goal is to grow in the design field and find ways to positively contribute to our world.
If you'd like to work with me or have a question, please feel free to contact me.
Role: Lead Creator, Designer & Illustrator.
Keywords: Annual/CSR Report, Sustainability.
Building creativity one
brick at a time.
Objective: Choose a company’s annual/CSR report and redesign it, while keeping the brand true to its purpose. The outcome of this project is to learn how to harvest information and create typography, charts, table and generate a complex visual system.
Strategy: The LEGO group is known for being creative and colorful and for the manufacture of interlocking plastic bricks, which is comically know for being painful if one steps on. However, many are not aware of LEGO’s responsible mission to bring gender equality and building a better future for kids. That being said, I chose to use the idea of the “brick” & “LEGO builders” as a theme: Building one brick at a time. As well as a duotone palette to emphasize sustainability and a geometric typeface.