Role: Lead Designer.
Keywords: Brand identity, sustainability.
Salvage aims to sell, recycle, and salvage used items. To stay true to the brand's mission and goal, it was important to use a visual identity that reflects the brand's goal to stay sustainable by making small sustainable design decisions. The identity continues to remind the audience that salvaging gives used goods a second chance to live.
The color palette is inspired by the @Ecobranding CMYK Guide. The Ecobranding CMYK Guide is an open-source color tool that is intended to use less ink and less energy. While sustainable design is more than using recycled paper and less ink (those are certainly components of sustainable design), the goal is to also get the consumer excited about the idea of sustainability. In this project, it was also important to use language as form of communication with the audience.