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Salvage Anchor


Objective: Develop a visual identity for Salvage, a brand focused on selling, recycling, and salvaging used items, that authentically reflects its mission of sustainability and giving used goods a second

Strategy: Utilized a color palette inspired by the @Ecobranding CMYK Guide, to emphasize sustainability by reducing ink usage and
energy consumption. Incorporated typography that is variant in size to convey the idea of salvaging and giving new life to items. Integrated imag
es that evoke a cut-and-paste aesthetic, symbolizing the salvaging process and showcasing the brand's commitment to reuse and recycling.


Both visual and verbal elements aim to convey the brand's dedication to making small sustainable design decisions and to encourage customers to participate in the mission of giving used items a new lease on life. 


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