Stuck in Rewind

Inspire to take a journey of self-discovery


Produce deliverables for a film festival celebrating a director’s work. Find a common thread that ties his/her movies together and conceptualize a design aesthetic into a system that brings the essence of the films to life. 



The director I chose was the music lover and Rolling Stone journalist Cameron Crowe. He is known for his memorable movie scenes and epic soundtracks. His movies are centered around a misfit who loses his course in life, but through a journey of self-discovery, the character finds a way to succeed.


The visual system is inspired by music, journalism and road trips (handwritten notes, polaroids, California sun, light leaks and memorabilia). Fun fact: Throughout the film analysis phase, I’ve discovered that in every film Crowe uses a metaphoric object that appears more than once. Therefore, I’ve used images of those objects on every DVD disc to represent each movie.



Packaging of the World: Feature

Ijungle Awards 2018: Merit, Packaging Category

+ International Design Awards 2018: Gold, Graphic Design



©2018 by Hamda Al Naimi