A journey of self-discovery

Branding/Film festival

Journalism, Cali Sun, Road trip




Title: Stuck in Rewind | Pausing failure, rewinding the past and moving forward in the films of Cameron Crowe.

Objective: Produce deliverables for a film festival celebrating a director’s work. Find a common thread that ties his/her movies together and conceptualize a design aesthetic into a system that brings the essence of the films to life. 

Strategy: The director I chose was the music lover and Rolling Stone journalist Cameron Crowe. He is known for his memorable movie scenes and epic soundtracks. His movies are centered around a misfit who loses his course in life, but through a journey of self-discovery, the character finds a way to succeed.

The visual system is inspired by music, journalism and road trips (handwritten notes, polaroids, California sun, light leaks and memorabilia). Fun fact: Throughout the film analysis phase, I’ve discovered that in every film Crowe uses a metaphoric object that appears more than once. Therefore, I’ve used images of those objects on every DVD disc to represent each movie.